RP cosmetics makers eye Laos, Myanmar, Cambodia

Friday, December 18, 2009

THE BUREAU of Export Trade Promotion (BETP) will send a trade mission to Laos, Myanmar and Cambodia next year to find buyers of Philippine-made personal care products, the Philippine Exporters Confederation Inc. (Philexport) said on its Web site.
These markets are particularly attractive to exporters, as their economies have registered fast growth and increasing demand for personal care products, Philexport said.


An outbound business matching mission is slated to visit the three countries in October next year, the statement quoted BETP Assistant Director Michael Dodjie R. Fabian as saying.


This comes as exports of personal care products to these three markets are "currently neglible," while those to other Southeast Asian markets accounted for roughly 40% of the country's outbound shipments of these items, Philexport said.



In 2006, total exports of cosmetics and personal care products were valued at $42.5 million, a marked improvement from the $18.8 million export earnings in 2002, the industry group said further.


The Philippines' niche in this product segment is based on the use of indigenous ingredients like coconut, aloe vera, seaweed, and ylang ylang, Philexport said. -- JADH